1. Do not spam, only send to people who want or have subscribed to the information. This creates a bad image for the company or service and will not likely result in the desired result.
2. Give Subscribers an easy unsubscribe option, this will attract people to subscribe in the first place. It will also make users happy if they want to unsubscribe, maintaining the image of the company or service.
3. Keep emails simple and to the point, the more summarized they are and quicker to read, the more likely people will read them. Include simple links that point to information that supports the email and will generate traffic to the desired places and websites.
4. Do not email to often, our team suggests only emailing 2 or 3 times a month. The more exclusive your emails are the more likely people are to open and view them when they come in. In addition, to many times a month and people are likely to unsubscribe, unless they knew what they would be getting daily or weekly emails when subscribing to the service.
5. Link only to appropriate, subject specific material and always deliver the promise that is in the subject line. The subject line should tell exactly what the email is about. Do not try to trick people into viewing the email, as this will make individuals angry and more likely to unsubscribe.
